Marketo, a leading marketing software company, released an e-book on ‘The 5 Principles of Engagement Marketing’ they state, engagement marketing is about creating meaningful interactions with people.

Their principal based on who they are (As individuals) and what they do, continuously over time. It’s marketing that engages people towards a goal (Direct towards an outcome). Wherever they are, and it’s marketing that is backed by both creative vision and hard data. …

Click here for the eBook

In this digital era of social media, big data and ever-changing algorithms; we are able to collect, process and create a specific behavior pattern of the consumer. This enable marketers to create an innovative, personal and effective hands on campaign; which allows access to the customers to communicate with the brand by engaging through social networking and/or participating live with the brand. Engagement Marketing helps to make an interactive relationship between the brand and consumer into an intimate bond.

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