What’s NEW with Twitter?!

Twitter, the place where we get gems like, “How Can Mirrors Be Real If Our Eyes Aren’t Real – Jaden Smith” and celebrities get paid $10,000 per tweet.

Tuesday, May 24th 2016, Twitter announced, in their latest post, that they are bringing changes to the way we tweet. Well, not exactly they are actually tweaking how twitter is going to now calculate your character count. Confused? Let, Twitter explains it better, “… in a Tweet, but we want you to be able to do even more. In the coming months we’ll make changes to simplify Tweets including what counts toward your 140 characters, so for instance, @names in replies and media attachments (like photos, GIFs, videos, and polls) will no longer “use up” valuable characters… These updates will be available over the coming months…” Continue reading “What’s NEW with Twitter?!”

Is Big Data now a thing of a past? – Part 1

This two-part post will discuss they current nature of Big Data, the programmatic marketing and market automation. For the last two years Big Data had become a prominent buzz word in the digital marketing community. Where both data scientist and market analyst spent most of their time decoding the relevancy of Big Data. Now in 2016 is Big Data still crucial to our campaigns, idea generations and creatives OR has it just become a thing of the past?  Continue reading “Is Big Data now a thing of a past? – Part 1”

“I __________ in #mycalvins” campaign under fire


Calvin Klein newest summer’16  online campaign “I ­­­­____ in #mycalvins” has been criticized on social media over its latest Instagram advert features an ‘up-skirt’ photograph of a Klara Kristin, model,  looking down into the camera with the body copy “I  ­­__flash__ in #mycalvins”. Calvin Klein’s #mycalvins underwear campaign have featured other celebs such as Justin Beiber, Kendall Jenner, and Kendrick Lamar.

While many criticized, there were others who defended Calvin Klein’s campaign, like Connie Wang of Refinery29 mentioned in her article, Continue reading ““I __________ in #mycalvins” campaign under fire”