Is Big Data now a thing of a past? – Part 1

This two-part post will discuss they current nature of Big Data, the programmatic marketing and market automation. For the last two years Big Data had become a prominent buzz word in the digital marketing community. Where both data scientist and market analyst spent most of their time decoding the relevancy of Big Data. Now in 2016 is Big Data still crucial to our campaigns, idea generations and creatives OR has it just become a thing of the past?  Continue reading “Is Big Data now a thing of a past? – Part 1”

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