PAS, Pakistan Advertisers Society Awards are the Cannes Lions of Pakistan, which recognizes the talent and creativity in the Pakistani Marketing Industry.

April 30th 2016, a night full of appreciation and memorable performances, by Sounds of Kolachi and Ali Azmat. The award ceremony began by Ali Mustansir, Chairman of PAS, addressing the audience and thanking the sponsors for making the night a possibility. The show was hosted by the comedian/actor, Ahmad Ali and Wasay Chaudry. Awards were given out and selfies were taken, Coca-Cola won the Top Brand of 2015, the team Soho, Digitz and Starcom. Whereas, Adcom swept the night with 4 awards also securing the award for The Best Campaign of the Year 2015, Selfies Ban Jaye Grandfies for Samsung. Furthermore winners were MullenLowe & Rauf, JWT Pakistan and Ogilvy Pakistan. The night concluded with a special performance and National Anthem of Pakistan. It is wonderful that this type of award ceremonies happens in Pakistan; because it motivate, admire and treasure the Advertisers of Pakistan.

Full list of the winners

Top Brand in 2015 – Coca Cola. Agency: Soho Sq, Starcom Pakistan, Kinetic Pakistan, Digitz

Campaign of the Year 2015Selfies Ban Jaye Grandfies, Samsung. Agency: Adcom Leo Burnett

The Best in MediaWake Up Pakistan, Ten Sports Pakistan.

The Best in Food and DairyTarang Baaz, Tarang. Agency: Adcom Leo Burnett, Starcom Pakistan

The Best in Cosmetic and Personal CareLifebuoy Time Before Iftar (Breaking Fast) Time!, Lifebuoy Unilever Pakistan. Agency: Mindshare, MulenLowe Rauf, The Missing Link

The Best in OutdoorMana lo Food ka Love, 7-Up & Neon is Here, Mountain Dew. Agency: Core Media

The Best in Ice Creams and DessertsOmore Fun Ka Endless Maza, Omore. Agency: Adcom Leo Burnett, Starcom Pakistan, Helium, Synite, Seeme Productions

The Best in Banking & Financial ServicesArey Bohat Asaan Hai, Bank Al Habib. Agency: Bond Advertising

The Best in BeveragesCoca Cola Music 2015, Coca Cola. Agency: Soho Sq, Starcom Pakistan, Kinetic Pakistan

The Best in TVJiyo Normal Zindagi… Non Stop, Homage Inverter. Agency: AreyWah

The Best in Telecommunication Service ProvidersCall Drop, Mobilink. Agency: IAL Saatchi & Saatchi Islamabad

The Best in Seasons SpecialKhushiyan Chak Lo, Shan Recipe Mixes. Agency: Ogilvy & Mather

The Best in PRLightening Up Lives, PepsiCO. Agency: JWT, BBDO, Mindshare

The Best in Confectionery and SnacksSharing Ka No Scene, Kolson Snackers. Agency: Ogilvy & Mather, Orientedgeum

Passion for Pakistan – Enabling Dreams | Samina Baig Campaign, Habib Bank Limited. Agency: J.Walter Thompson

The Best in TextileWalk The Fashion, Borjan Shoes. Agency: Adcom Leo Burnett, Zenith Optimedia, 9.8 Films

The Best in DigitalBlack Friday, Easy Paisa Telenor Pakistan. Agency: Adcom Leo Burnette, Starcom Mediavest Group, Xdynamics Media & #LoseThePimplesNotYourMind, Garnier Loreal Pakistan. Agency: Adcom ZenithOptimedia, Red Publicis, Mooro

The Best in CulinaryBismillah Launch campaign 2015, Engro Onaaj. Agency: Adcom Leo Burnett, Arrows, Starcom, Spark Communications, Convex Interactive

The Best in PrintTime Before Iftar, Lifebuoy Unilever Pakistan. Agency: MulenLowe Rauf, Mindshare

The Best in BTLMelting Vending Machine, 7-Up.  Agency: BBDO Pakistan

The Best in Telecommunication, Hardware and ElectronicsSelfies Ban Jaye Grandfies, Samsung. Agency: Adcom Leo Burnett, Stimulus Productions

The Best in Hospital and Health CareSub Kuch Wapas Asakta Hai, ShaukatKhanum. Agency: Farigh Four

The Best in Media InnovationFair and Lovely Ka Jalwa, Unilever Pakistan. Agency: GroupM, MulenLowe Rauf, PHD Omnicom Media Group, Six Sigma Productions, ARY Films

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