Mothers, they are the warmest blanket ever.

“A mother is the truest friend we have, when trials heavy and sudden fall upon us; when adversity takes the place of prosperity; when friends desert us; when trouble thickens around us, still will she cling to us, and endeavor by her kind precepts and counsels to dissipate the clouds of darkness, and cause peace to return to our hearts.”
― Washington Irving

Let’s look at how the advertising community has celebrated mothers throughout the years.

Cardstore: The world’s toughest job

Agency: Mullen, Boston, USA

Unlimited hours. No breaks. The most important job is also the world’s toughest job.

Pandora Jewelry – The Unique Collection

Agency: Malling Publications

As a small experiment of women’s uniqueness and the special bond between a mother and child, Pandora met up with 6 wonderful women, and asked them to let us blindfold their most precious loved ones. Their children!
The children were guided towards the group of women, and using their senses and intuition asked to try to find the one they believed to be their mother. Anxiety, love and a bit of heartfelt tears filled the room as children from the age of 3-9 tried and succeed in finding the one and only they could call mum!

P&G Thank You, Mom – Strong | Rio 2016 Olympic Games

Agency: Wieden + Kennedy Portland

It takes someone strong to make someone strong. This summer, as P&G celebrate the world’s athletes at the 2016 Olympic Games, let’s not forget the person whose strength inspired them along the way: Mom.
Thank you, Mom.

Shot on iPhone – Mother’s Day

Agency: TBWA/Media Arts Lab & OMD

Celebrating motherhood through the lens of iPhone users around the world.

 Olper’s Milk – Imagine A World Without Moms

 Agency: Synite Digital

Imagine… A world without Moms. This Mother’s Day let your Mom know that she means the world to you!


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