Is Big Data now a thing of the past? – Part 2

Yes, Big Data is now a thing of the past, as every marketer now know it exist and is prevalent in the marketing industry.

What is Big Data please click this link for part 1 –> Is Big Data Now a Thing of a Past – Part 1

So then what has changed?

In the past years, the programmatic advertising has been a peak achievement of the digital marketing, quick execution and companies have greatly invested their advertising capital on it. But with the stress on implementing the programmatic advertising as rapidly as possible there have been less innovative research on the concept as a whole. Hence we have not fully understand the potential of programmatic advertising.

Therefore, in recent years, data scientist have been looking into programmatic advertising with a hands on approach and have come up with Programmable Marketing. Recently AppNexus hosted an event about programmable marketing which Campaign covered and tweeted, “Catherine William: Programmatic + Intelligence = Programmable” Continue reading “Is Big Data now a thing of the past? – Part 2”

Old Spice, Smell like a man, man commercial

Campaign Talk: Old Spice ‘SMELL LIKE A MAN, MAN’

Campaign name, Old Spice Man, they are all 0:33 seconds commercial spots feature an African American male, Isaiah Mustafa former NFL player who is in every one of it.

why is it a campaign?

All the three commercial has a funny/humor tone to it. The background changes randomly in all three showcasing different and bizarre locations. The African American male monologue in all three campaigns, bewitching female audiences to convincing their male partners to change their products to Old Spice. In the end of the commercial they will play a jingle and shows the Old Spice logo with the slogan SMELL LIKE A MAN, MAN in all three commercials.


Why is this an excellent campaign?

Continue reading “Campaign Talk: Old Spice ‘SMELL LIKE A MAN, MAN’”