When I was in the United States one of my classes taught by Prof. Mary Long gave us a document, that explained why it is important for marketers to learn marketing/business financials. I have decided to share that document with you guys.
Marketers Must Learn Martian (AKA, the Language of Business) – Heather Fitzpatrick (Published on December 17, 2013)
In the 1992 best-seller Men Are From Mars, Women Are From Venus, author John Gray argued that men and women have fundamentally different psychological make-ups that drive miscommunication and can lead to dysfunctional relationships.
Marketing professionals and their non-marketing counterparts, particularly those who come from a financial background, suffer from a similar problem. Continue reading “Marketers Must Learn Martian”