Kris Jones, chairmen of Internet Marketing Ninja, we need to be authentic, as successful branders create connections by being real people. Add value, don’t sell yourself but be how valuable you are to them, share information. Lastly engage with your employees, employers and everyone which has an impact on your personal brand.
“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters in Fast Company
Personal branding according to Dan Schwabel author of Me 2.0: Build a Powerful Brand to Achieve Career Success, is a process in which an individual differentiate himself, stand outs from others by defining and expressing his distinctive abilities and image. An individual market himself as a brand, his own personnel trademark; what others perceive you as a single entity and what you have to offer to them. So in laymen’s term Forbes expresses that it is all about who you are and for what you want others to know about. It helps us to heighten one’s credibility, reputation and build their careers. Continue reading “What Is Personal Branding and Why Is It Important?”