The professional bio is the first and foremost the imperative copy you need to write about yourself.
We need to have these three elements in personal branding [professional bio], stated by Schawbel:
- Value Proposition: What do you stand for?
- Differentiation: What makes you stand out?
- Marketability: What makes you compelling?
How we can incorporate the above three elements into a compelling headline for you to use; whether it be on a business card, resume profile, portfolio or LinkedIn bio. It gives a professional guise about yourself and helps the reader to understand you in less than 30 seconds.
The professional bio copy is as important as your signature.
They define you, yet symbolize your experience, capabilities, and proficiency in your field. It’s grueling to write a copy without a proper structure. Understand the professional bio will help you bring in HR, future clients, and industry leaders to your profile; therefore it should have a captivating copy.
Many have used the elements in a similar but effective way, and The Muse, has constructed a formulaic template for you to check out.
[Name] is a [title] who works with [who you help] to [how you help them].
[First name] [knows/believes] [what you know/believe about the work you do].
[First name] has [landed/secured/garnered/worked at/supported] [insert your most compelling experiences and wins].
[First name] is a [trained/certified/awarded] [insert relevant trainings, awards, honors, etc].
[First name] holds a [insert degree] in [insert area of study] from [insert university].
Example using my own bio,
Ali is a Creative Account Manager who works with 360 Degrees Creative Solutions to develop marketing strategies. Sheikh Ali can create integrated marketing campaign through effective market research. Sheikh Ali has worked with Pepsi, Coca-Cola, Lay’s and numerous clients to construct ideas for their latest campaigns. Sheikh Ali is awarded “Alpha Mu Alpha” National Marketing Honorary Society in recognition of outstanding scholastic achievement in the marketing discipline. Sheikh Ali holds a Bachelors of Business Administration in Global Marketing Management from Pace University, New York.
Friendly advice to all the readers to update their headline bi-yearly which is every two years. Or, when you have a new job, change in the field or career.