What Is Personal Branding and Why Is It Important?

“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters in Fast Company

Personal branding according to Dan Schwabel author of Me 2.0: Build a Powerful Brand to Achieve Career Success, is a process in which an individual differentiate himself, stand outs from others by defining and expressing his distinctive abilities and image. An individual market himself as a brand, his own personnel trademark; what others perceive you as a single entity and what you have to offer to them. So in laymen’s term Forbes expresses that it is all about who you are and for what you want others to know about. It helps us to heighten one’s credibility, reputation and build their careers. Continue reading “What Is Personal Branding and Why Is It Important?”

Marketers Must Learn Martian

When I was in the United States one of my classes taught by Prof. Mary Long gave us a document, that explained why it is important for marketers to learn marketing/business financials. I have decided to share that document with you guys.

Marketers Must Learn Martian (AKA, the Language of Business) – Heather Fitzpatrick (Published on December 17, 2013)

In the 1992 best-seller Men Are From Mars, Women Are From Venus, author John Gray argued that men and women have fundamentally different psychological make-ups that drive miscommunication and can lead to dysfunctional relationships.

Marketing professionals and their non-marketing counterparts, particularly those who come from a financial background, suffer from a similar problem. Continue reading “Marketers Must Learn Martian”