What Is Personal Branding and Why Is It Important?

“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters in Fast Company

Personal branding according to Dan Schwabel author of Me 2.0: Build a Powerful Brand to Achieve Career Success, is a process in which an individual differentiate himself, stand outs from others by defining and expressing his distinctive abilities and image. An individual market himself as a brand, his own personnel trademark; what others perceive you as a single entity and what you have to offer to them. So in laymen’s term Forbes expresses that it is all about who you are and for what you want others to know about. It helps us to heighten one’s credibility, reputation and build their careers. Continue reading “What Is Personal Branding and Why Is It Important?”

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Is Big Data now a thing of the past? – Part 2

Yes, Big Data is now a thing of the past, as every marketer now know it exist and is prevalent in the marketing industry.

What is Big Data please click this link for part 1 –> Is Big Data Now a Thing of a Past – Part 1

So then what has changed?

In the past years, the programmatic advertising has been a peak achievement of the digital marketing, quick execution and companies have greatly invested their advertising capital on it. But with the stress on implementing the programmatic advertising as rapidly as possible there have been less innovative research on the concept as a whole. Hence we have not fully understand the potential of programmatic advertising.

Therefore, in recent years, data scientist have been looking into programmatic advertising with a hands on approach and have come up with Programmable Marketing. Recently AppNexus hosted an event about programmable marketing which Campaign covered and tweeted, “Catherine William: Programmatic + Intelligence = Programmable” Continue reading “Is Big Data now a thing of the past? – Part 2”

Is Big Data now a thing of a past? – Part 1

This two-part post will discuss they current nature of Big Data, the programmatic marketing and market automation. For the last two years Big Data had become a prominent buzz word in the digital marketing community. Where both data scientist and market analyst spent most of their time decoding the relevancy of Big Data. Now in 2016 is Big Data still crucial to our campaigns, idea generations and creatives OR has it just become a thing of the past?  Continue reading “Is Big Data now a thing of a past? – Part 1”