Old Spice, Smell like a man, man commercial

Campaign Talk: Old Spice ‘SMELL LIKE A MAN, MAN’

Campaign name, Old Spice Man, they are all 0:33 seconds commercial spots feature an African American male, Isaiah Mustafa former NFL player who is in every one of it.

why is it a campaign?

All the three commercial has a funny/humor tone to it. The background changes randomly in all three showcasing different and bizarre locations. The African American male monologue in all three campaigns, bewitching female audiences to convincing their male partners to change their products to Old Spice. In the end of the commercial they will play a jingle and shows the Old Spice logo with the slogan SMELL LIKE A MAN, MAN in all three commercials.

 

Why is this an excellent campaign?

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