A Template for Your Professional Bio, Why You Need It?

The professional bio is the first and foremost the imperative copy you need to write about yourself.  

We need to have these three elements in personal branding [professional bio], stated by Schawbel:

  • Value Proposition: What do you stand for?
  • Differentiation: What makes you stand out?
  • Marketability: What makes you compelling?

How we can incorporate the above three elements into a compelling headline for you to use; whether it be on a business card, resume profile, portfolio or LinkedIn bio. It gives a professional guise about yourself and helps the reader to understand you in less than 30 seconds.

The professional bio copy is as important as your signature. Continue reading “A Template for Your Professional Bio, Why You Need It?”

Your Brand Is the Foundation of ‘You’ Campaign

Kris Jones, chairmen of Internet Marketing Ninja, we need to be authentic, as successful branders create connections by being real people. Add value, don’t sell yourself but be how valuable you are to them, share information. Lastly engage with your employees, employers and everyone which has an impact on your personal brand.

Continue reading “Your Brand Is the Foundation of ‘You’ Campaign”

What Is Personal Branding and Why Is It Important?

“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters in Fast Company

Personal branding according to Dan Schwabel author of Me 2.0: Build a Powerful Brand to Achieve Career Success, is a process in which an individual differentiate himself, stand outs from others by defining and expressing his distinctive abilities and image. An individual market himself as a brand, his own personnel trademark; what others perceive you as a single entity and what you have to offer to them. So in laymen’s term Forbes expresses that it is all about who you are and for what you want others to know about. It helps us to heighten one’s credibility, reputation and build their careers. Continue reading “What Is Personal Branding and Why Is It Important?”