A Template for Your Professional Bio, Why You Need It?

The professional bio is the first and foremost the imperative copy you need to write about yourself.  

We need to have these three elements in personal branding [professional bio], stated by Schawbel:

  • Value Proposition: What do you stand for?
  • Differentiation: What makes you stand out?
  • Marketability: What makes you compelling?

How we can incorporate the above three elements into a compelling headline for you to use; whether it be on a business card, resume profile, portfolio or LinkedIn bio. It gives a professional guise about yourself and helps the reader to understand you in less than 30 seconds.

The professional bio copy is as important as your signature. Continue reading “A Template for Your Professional Bio, Why You Need It?”

Your Brand Is the Foundation of ‘You’ Campaign

Kris Jones, chairmen of Internet Marketing Ninja, we need to be authentic, as successful branders create connections by being real people. Add value, don’t sell yourself but be how valuable you are to them, share information. Lastly engage with your employees, employers and everyone which has an impact on your personal brand.

Continue reading “Your Brand Is the Foundation of ‘You’ Campaign”

Marketers Must Learn Martian

When I was in the United States one of my classes taught by Prof. Mary Long gave us a document, that explained why it is important for marketers to learn marketing/business financials. I have decided to share that document with you guys.

Marketers Must Learn Martian (AKA, the Language of Business) – Heather Fitzpatrick (Published on December 17, 2013)

In the 1992 best-seller Men Are From Mars, Women Are From Venus, author John Gray argued that men and women have fundamentally different psychological make-ups that drive miscommunication and can lead to dysfunctional relationships.

Marketing professionals and their non-marketing counterparts, particularly those who come from a financial background, suffer from a similar problem. Continue reading “Marketers Must Learn Martian”